Case Study

INDIAN RESTAURANT

91,358

Profile Views

Food & Beverage - Indian Cuisine

North U.S, Highway 377, Roanoke, TX

[Start Date] - Present

Deccan Spice, a local Indian restaurant in the competitive Dallas-Fort Worth dining market, needed to:

Increase visibility in local search results among 15,000+ monthly restaurant searches

Drive more foot traffic and direction requests to their Roanoke location

Compete with national chains and established local Indian restaurants

Build a cohesive digital presence across multiple channels

Generate consistent customer engagement and online orders

Advera implemented a comprehensive digital marketing strategy to dominate local search and drive foot traffic.

Local SEO & Google Business Profile - Optimized GBP listing with targeted keywords and strategic review management.

Website Development - Mobile-responsive design with integrated online ordering functionality.

Social Media Marketing - Consistent content calendar featuring authentic cuisine storytelling.

Paid Advertising - Geo-targeted Google and Facebook campaigns for high-intent searches.

Email Marketing - Customer retention campaigns and loyalty program communication.

91,358

total profile views

4213

direction requests generated

discovery via Google Search mobile

discovery via Google Maps mobile

Strong visibility for competitive keywords including "indian restaurants near me" (6,131 monthly searches)

Ranked prominently for high-volume local search terms

90%+ traffic from mobile devices, optimized for on-the-go customers

Consistent direction requests averaging 700+ per month

Enhanced online visibility in a market with 15K+ monthly restaurant searches

Improved website user experience and conversion rates

Built engaged social media following

Increased customer retention through strategic email campaigns