DECCAN SPICE
INDIAN RESTAURANT
91,358
Profile Views
Food & Beverage - Indian Cuisine
North U.S, Highway 377, Roanoke, TX
[Start Date] - Present
The Challenge
Deccan Spice, a local Indian restaurant in the competitive Dallas-Fort Worth dining market, needed to:
Increase visibility in local search results among 15,000+ monthly restaurant searches
Drive more foot traffic and direction requests to their Roanoke location
Compete with national chains and established local Indian restaurants
Build a cohesive digital presence across multiple channels
Generate consistent customer engagement and online orders
Our Approach
Advera implemented a comprehensive digital marketing strategy to dominate local search and drive foot traffic.
Local SEO & Google Business Profile - Optimized GBP listing with targeted keywords and strategic review management.
Website Development - Mobile-responsive design with integrated online ordering functionality.
Social Media Marketing - Consistent content calendar featuring authentic cuisine storytelling.
Paid Advertising - Geo-targeted Google and Facebook campaigns for high-intent searches.
Email Marketing - Customer retention campaigns and loyalty program communication.
From Local Hidden Gem to Search Dominance: The Deccan Spice Digital Marketing Case Study
+
91,358
total profile views
+
4213
direction requests generated
+
46
%
discovery via Google Search mobile
+
45
%
discovery via Google Maps mobile
Strong visibility for competitive keywords including "indian restaurants near me" (6,131 monthly searches)
Key Achievements
Ranked prominently for high-volume local search terms
90%+ traffic from mobile devices, optimized for on-the-go customers
Consistent direction requests averaging 700+ per month
Enhanced online visibility in a market with 15K+ monthly restaurant searches
Improved website user experience and conversion rates
Built engaged social media following
Increased customer retention through strategic email campaigns
